Pre-Fall 2012 Gucci Embellished One Shoulder Ad Campaign Dress

This is one of my very favorite Gucci pieces from when Frida Giannini was the creative director of the house. It is also one of the most well documented pieces from this collection as it was featured in the ad campaign that year. It was Look 43 in the pre-fall show. review of the collection included these remarks: "Frida Giannini has gotten a lot of celebrity mileage out of her ode to the Jazz Age.....The designer's follow-up for pre-fall is a good deal more subdued, almost minimal at times. And over at Vogue the reviews mentioned the gowns: Meanwhile, the evening attire is lighter and simpler, possibly embellished with some subtle appliqués or floral fantasies, and baring the shoulders."

The dress has a definitive Grecian feel to it with its one shoulder silhouette. The 'jazz age' touch mentioned in the review above is apparent with that cluster of large crystal embellishments that run over the single shoulder. These are topped with a beautiful dragonfly pin. I love that it was made as an actual working pin so that it can be moved and placed where ever as you wish it to be on the dress, or you can wear it separately as a stand alone piece of jewellery. The cut is loose and easy through the body and it simply drapes over your curves. This makes it very comfortable to wear and very flattering once on. There is a high cut slit running up the seam of one leg so when you move or sit you get a flash of skin showing. Very chic and has a bit of a timeless feel to it. Excellent condition.

Unlined with a built in corset bodice that is lightly boned. This interior bodice has its own separate zipper and then there is a second, hidden set zipper on the side of the outer layer. Tagged a modern Gucci 40

Bust: to 17" flat across from side seam to side seam
Interior waist: 15" flat across from side seam to side seam
Hips: to 21" flat across from side seam to side seam
Length: 62" from neck to hem

Modern Sizing Equivalent: SML-MED

Item# DD2258

Reference Photos: (1) Pre-Fall 2012 Gucci Presentation.  /  (2-3) Ad Campaign photos by Mert & Marcus.  /  (4-5) Nicole Richie wearing this dress at her Honey Minx launch party.

This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.

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Please review all measurements carefully. More often than not, vintage garments do not fit any size category exactly. If in doubt, measure a garment of your own that fits and is a similar cut and compare it's measurements to the listed measurements below.