maggy rouff

c.1963 Maggy Rouff Haute Couture Pale Metallic Blue Net & Ribbon Dress

The woman behind the Maggy Rouff label was Maggy Besançon de Wagner and she started her own label in 1928 after a working at the Haute Couture house of Drecoll. The Maggy Rouf house joined the Chambre de commerce et d'industrie de Paris in 1929 and continued to produce Haute Couture until 1965. Maggy gained early recognition by designing for the some of the Hollywood starlets of the day like Theda Barra, Pola Negri, and Greta Garbo. I found a photo of a garment from 1963 that has a similar, if not the same, fabric treatment from the 1963 collection. 

This is a chic and deceptively simple dress from Maggy Rouff's Haute Couture atelier. The work is exceptional throughout and it is in immaculate condition. It is made of a pale blue silk that is topped by a pale metallic blue net. Onto the net are hand dyed ribbons that are coiled and formed into flowers that are strewn across the surface of the dress. These also have a very slight metallic finish to them and change in color along their lengths from a pale blue to a dark blue. Each is hand placed and set with the slightly curled edges facing up and away form the dress so that the flowers have a 3D feel. It is cut in a long column that skims over the bust and waist and then the skirt flares out as it nears the hem. The shape is created through vertical seaming that curves in from the waist and shapes the dress. The interior is a combination of net and silk and the hem is weighted all the way around. It is a dress made to last a lifetime with classic lines will forever remain in style. Excellent condition.

Fully lined in silk and closes with a fine painted metal zipper at the side. Completely hand made and finished to Haute Couture standards. Weighted hem

Bust: 18" flat across from side seam to side seam
Waist: 17" flat across from side seam to side seam
Hips: 20.5" flat across from side seam to side seam
Length: 52.5" from shoulder strap to hem

Modern Sizing Equivalent: MED-LRG

Item# DD2743

Reference photo: Model in a Maggy Rouf gown, 1963. (credits unknown)

This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.

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Please review all measurements carefully. More often than not, vintage garments do not fit any size category exactly. If in doubt, measure a garment of your own that fits and is a similar cut and compare it's measurements to the listed measurements below.