1970s Gucci Ad Campaign Flora Fauna Screen Printed Silk Shift Dress

In an interesting turn of event, Alessandro Michele has recently re-issued the Flora and Fauna print that adorns this original vintage piece, including some dresses that bear a striking resemblance to the original. This dress is well documented having been featured in a couple of ads in its time period and versions of it reside currently in the permanent exhibit hall at the House of Gucci in Florence. The original  Flora print was created by artist Vittorio Accornero in 1966 and has become a house signature. This dress is absolutely gorgeous and is instantly recognizable. The cut is a forgiving shift shape that falls fairly straight from the shoulders to the hem. The neckline, cuffs and hem are finished with a gold toned silk border that anchors the print. The front dips down and I love the little horseshoe buttons attached to each other by a loop of chain that runs across. The print is spectacular and the colors are bright and vibrant. These naturalistic prints are said to have up to 37 colors making them, something that at the time was unheard of because of the high cost of using that many screens to create the prints on the silk. This is a true piece of fashion history and feels as modern now as it did when it was created. Presents as excellent condition with a note below.

Fully lined in a cream silk and slips on to wear. There is a modesty panel behind the front plunge that is sewn into place on one side and snaps into place on the other. Each cuff buttons to close. There are some faint marks under each arm. I photoed in on the dress form and also lying flat so that you can see how much of an impact it makes. It is very light and I feel that the dress is completely wearable as it is. Please review the provided photos of the area. They are the ones after the label and before the reference photos. Priced accordingly and otherwise is perfect. Gucci label present and the silk is signed as well.

Sleeves: 21"
Slight drop shoulders: 18"
Bust: 19" flat across from side seam to side seam
Waist: 18" flat across from side seam to side seam
Hips: 20" flat across from side seam to side seam
Length: 35" from neck to hem

Modern Sizing Equivalent: SML-MED

Item# DD3086

Reference Photos: (1) Gucci Ad, 1970s.  /  (2) The Gucci Flora Pattern Dresses, 1970s Ad.  /  (3-4) From the House Of Gucci in Florence.

This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.

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Please review all measurements carefully. More often than not, vintage garments do not fit any size category exactly. If in doubt, measure a garment of your own that fits and is a similar cut and compare it's measurements to the listed measurements below.