Are you a bathing belle? If you are, your old bikini is better in the sea, so you can keep you Celia Birtwell green and white print dry. Blouse and skirt by Ossie Clark (he calls it a 'Toad Hall Outfit'), to order only at Quorum. Floppy white sisal hat by Edward Mann. White sock boots at Elliott.
Oh please don't. Don't go on wearing your beautifully sculptured gaberdines. Get into the voiles, all floaty and drifty and young and full-skirted.
First of all, I love a good pun and 'an outbreak of voilence' is just glorious. Secondly, that Ossie Clark dress is just the dreamiest of the dreamy. These delicate voiles are photographed against stormy beachscapes to emphasize the point that you don't necessarily have to wait until meltingly hot weather to wear them.
Alongside Ossie Clark, clothes featured are by Roland Klein for Marcel Fenez and Jorn Langberg for Christian Dior, London. Both slightly forgotten names these days, they were both brought in to give a youthful polish to those two very established houses. The Marcel Fenez house had earlier produced a collection with Madame Carven, but under Klein's name they dropped the 'CrÈation de Paris' on the labels. It's an important omission in a period where everything London was, albeit briefly, considered the most desirable. Roland Klein started his career at Dior and then Patou in Paris, before becoming designer for Marcel Fenez. Langberg was Danish ('The Dane at Dior') and had studied at Central Saint Martins in the late 1950s. He helped invigorate Dior London, recognizing the difference in style between French and British women, and also created the younger Diorling ready-to-wear range.
"The French directors were beginning to understand that British women don't dress like French women. They aren't shaped like French women and they lead different lives. English women spend more time outdoors but when they do go out, they dress up more. More importantly, they don't like the conformity of the French, where every woman in the 16th arrondissement owns an almost identical Chanel suit." -Jorn Langberg.
This is an early shoot by Hans Feurer, who had only taken up photography in 1967, it shows the germ of the genius which would make his name in the Seventies with his shoots for Kenzo Takada, and publications like Nova and the Pirelli Calendar. The composition of the photograph featuring the Ossie Clark outfit, in particular, is simply exquisite. The capturing of the model casually brushing dirt from her white sock boots and the subtle show of leg under the long skirt is masterful.
Photographed by Hans Feurer. Queen Magazine, June 1969.
White cotton voile spotted with black by Roland Klein at Marcel Fenez, with matching head scarf. White sandals at Charles Jourdan.
Don't be a baby. At least, don't talk icky baby. But do wear the baby fabrics, the young and innocent dotted voiles. White voile spotted with red and blue by Roland Klein for Marcel Fenez. White sandals at Charles Jourdan.
Where's my horse? Darling he's run away. Couldn't stand the competition of all this soft, sweet dressing. The driftiness, the pleats, the gentle fabrics. Navy silk organza printed with tiny white circles and flowers by Jorn Langberg at Christan Dior, London. White capeline hat by Edward Mann. White patent shoes at Charles Jourdan.