Winona Ryder stars in the 2016 Marc Jacobs Beauty campaign. Photographed by David Sims, styled by Katie Grand, makeup by Diane Kendal & hair by Guido Palau. Inspired by one of Marc’s favorite films, Last Year at Marienbad directed by Alain Resnais. (Photo: @marcjacobs)
Marc Jacobs is arguably the ultimate ‘90s designer, one of the pioneers of high fashion grunge, he also knows how to artfully incorporate ‘90s nostalgia into his campaigns in an authentic and refreshing way. The most recent example of this is his appointment of long-time friend, actress Winona Ryder, as the face of his 2016 beauty line. One of the signatures of the great fashion innovator is the beautiful starlets he surrounds himself with and takes on as a muse. Yves Saint Laurent had Catherine Denueve, Givenchy had Audrey Hepburn and Marc Jacobs has the new school of ‘90s era elegant, sophisticated beauties like Sophia Coppola and Winona Ryder. With alabaster hair, delicate features and a creamy complexion, juxtaposed with her edgy it-girl style and sometimes darkly preppy looks, Ryder is the ultimate Marc Jacobs girl and the ultimate It Girl all in one. Ryder has withstood the test of time as a beauty and fashion icon for the modern woman.
Her presence alone in the 2016 Marc Jacobs Beauty campaign is enough to reaffirm that. In her 2003 fashion campaign, soft, airy natural beauty leaps from the images to envelop the viewer in a warmth of white light and subtle femininity. The images are nostalgic in their aesthetic and subject. In the 2016 beauty campaign, the images capitalize on Ryder’s dark vampy beauty, carrying a more glamourized feel of the same look audiences fell for when she played Lydia in the 1988 film Beetlejuice and as Mina Murray in the 1992 film Dracula. While many beauty and fashion campaigns are capitalizing on the fame of reality stars and celebrity children, Jacobs smartly reminds us of not only of a classically beautiful and talented fashion muse, but a starlet who cornered the market on celebrity drama before there was a whole entertainment industry devoted to it. Winona did, after all, notably sport Marc Jacobs to her multiple court appearances in the early 2000s.
Winona Ryder stars in the 2016 Marc Jacobs Beauty campaign. Photographed by David Sims, styled by Katie Grand, makeup by Diane Kendal & hair by Guido Palau. Inspired by one of Marc’s favorite films, Last Year at Marienbad directed by Alain Resnais. (Photo: Marc Jacobs Tumblr)
Winona Ryder for Marc Jacobs, 2015.
Winona Ryder for Marc Jacobs by Juergen Teller, 2003.