Posted by Liz
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Crepe de chine pants and top by Mary Quant. Earrings from Andre Bogaert.


Saint Laurent has left couture. Paris has pruned the spring collection. This season London comes unequivocally into its own. Here, taking the lead in London's ready-to-wear Spring Collections are clothes chosen exclusively for the Magazine by seven of Britain's top designers - pointers to the looks London will set for 1972.

While there are, of course, more than seven iconic British designers of this period, this feature from The Telegraph Magazine is an excuse to show some of the finest threads London could offer in 1972. It also demonstrates the egalitarianism of London fashion at the time by including two boutiques, Biba and Mr Freedom, alongside the towering figures of Jean Muir, Zandra Rhodes and Ossie Clark.

Selected by the designers themselves, the choices are restrained and elegant and demonstrate the new found confidence of London style in the post-boutique boom. Within a few short years, several of them were out of business or out of popular consciousness. A few years earlier, they were unknowns. With hindsight you realise how brief London's time in the spotlight truly was. But look at how beautiful and how influential those years were.


Photographed by Terence Donovan. The Telegraph Magazine, January 28th 1972.


Linen suit with matching hat by Christopher McDonnell at Marrian-McDonnell.



Quilted cotton jacket, matching trousers and matching bag from Biba.


Red satin dress by Zandra Rhodes at Piero de Monzi. Suede high heeled sandals from Russell & Bromley.


Blue jersey dress by Jean Muir.


Black trouser suit and striped blouse from Mr Freedom. Tartan shoes from Zapata.


Gabardine three piece suit by Ossie Clark. Pendant from Andre Bogaert.

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