Posted by Liz
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Finely tucked and quilted Macclesfield cotton smock with butterfly sleeves by Jeff Banks.

"Veruschka, the exotic. Always with a feeling of near-extravagance, of the unobtainable, of the remote and the expensive. But here she proves that what matters is not so much the price of what you wear, but what you choose and how you wear it. All the clothes we show are inexpensive. We may not all be Veruschkas, but she shows us the range of ideas available, comparatively cheaply, now that fashion has broken away from tradition and the British boutique designers shower us with an imaginative flow of bright ideas."

If only it really was so easy to look like Veruschka! This shoot from The Telegraph Magazine demonstrates the incredible crossover power of the British Boutique designers by 1972. Veruschka is a model we usually associate with luxury European couture houses and Vogue magazine, yet here she is wafting around in clothes from Bus Stop, Biba, Jeff Banks and Antony Price for Che Guevara. Perhaps to redress the balance of the 'cheap' emphasis, she is photographed at Woburn Abbey (family seat of the Duke of Bedford) looking for all the world like she's prowling around a palazzo in a Pucci...


Photographed by Robert Freson. The Daily Telegraph Magazine, 29th March 1972.


Peasant drawstring blouse and gathered ankle length skirt by Bus Stop. Worn with Andre Bogaert's silver bracelets and rings. Pendant and rock crystal ring from Booty.


Multi-hued quilted kimono jacket and matching wrap-around pedal pushers by Issey Miyake. Morn with Mary Quant tights and socks from Fenwicks. Clogs from Escalade.


Comic strip sunsuit in white cotton by Antony Price for Che Guevara. Jigsaw bracelet and rock crystal ring from Booty. Silver rings and bracelets from Andre Bogaert. Clogs from Escalade.


A blue cheesecloth shift from Bus Stop. Silver bangle, bracelets and rings from Andre Bogaert. Veruschka is holding a rutile quartz pendant and silver and chalcedony pendant from Booty.


Biba's brown and white printed frock blends with the shells of the Grotto at Woburn Abbey. Frock at Biba. Shoes from Kurt Geiger. Choker from Booty. Bracelet from Andre Bogaert.

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