Cher is the New Face of Marc Jacobs

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There's been no shortage of iconic celebrity women in fashion campaigns over the last year, from Joan Didion's Céline ads to Joni Mitchell posing for Saint Laurent. While we were left wondering if the casting of women in their 60s and 70s would be a flash in the pan trend, we can now assure you it is not. On Wednesday morning, Katie Grand — the editor of Love magazine who creative directs the campaigns for Marc Jacobs each season — unveiled the newest ads for the New York-based brand, which star none other than Cher.

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