Anna Nicole Smith for Guess, by Daniella Federici, 1993.
In 1989, an unknown Claudia Schiffer was cast to be the face of Guess, an upscale boutique in Beverly Hills. It’s said by Guess CEO Paul Marciano to be the campaign that launched Claudia’s career and the campaign which launched Guess into a global brand. Claudia Schiffer for Guess originated the concept of the Guess girl, the blonde bombshell who, like a siren on the bluffs, enchants you into a pair of Guess jeans. She represents the brand in its totality. Since Claudia Schiffer, there have been many Guess girls (not all of whom were blonde), including most popularly Anna Nicole Smith, Adriana Lima, Drew Barymore, and Laetita Casta. A contract with Guess is like an anointment from the fashion deities for an explosive modeling career (Victoria’s Secret is notorious for poaching Guess girls for their collective of Angels). From Claudia Schiffer in 1989 to Claudia Schiffer again in 2012, and everyone in between, the Guess aesthetic has evolved but the spirit of the Guess girl is eternal.
(L) Claudia Schiffer for Guess, 1989. (R) Claudia Schiffer for Guess, by Ellen von Unwerth, 1990.
(L) Anna Nicole Smith for Guess, by Daniella Federici, 1993. (R) Drew Barrymore for Guess, by Wayne Maser, 1993.
(L) Laetitia Casta for Guess, 1995. (R) Valeria Mazza for Guess by Dewey Nicks, 1995.
(L) Lonneke Engel for Guess, Fall 1996. (R) Josie Maran for Guess, by Pablo Alfaro, 1998.
(L) Adriana Lima for Guess, Fall 2000. (R) Allesandra Ambrosio & Ana Beatriz Barros for Guess, Spring 2000.
(L) Adriana Lima for Guess, Spring 2001. (R) Rachel Nichols for Guess, by Ellen von Unwerth, Fall 2001.
(L) Paris Hilton for Guess by Ellen von Unwerth, Fall 2004. (R) Claudia Schiffer for Guess, 2012.