Avedon for Jun Rope

Posted by Reem
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It would seem Richard Avedon mastered the art of the viral video long before its invention. In the 1970s, Avedon directed and acted in a series of fun, conceptual fashion ads for Japanese clothing label Jun Rope. Some of these commercials included Anjelica Huston, Jean Shrimpton, and the absolute best – a behind the scenes dramatization with Lauren Hutton shot in 1973. The ads were imaginative and far ahead of their time. The commercials range from bizarre to glamorous, fairytale-like and all genius. Watch the videos to enjoy the visual decadence and supermodel overload of the Avedon directed clips to infuse a little ‘70s glam in to your day.



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