His Kind of Woman

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Richard Burton: "What do I like a woman to wear? As little as possible!"
Dressing at an irreducible minimum—an ingeniously wrapped dress of total simplicity. Between you and a light caress of matte jersey, nothing! But it all seems to work. By Scott Barrie.

In fashion circles you always hear that women dress for other women - that our sartorial choices are primarily driven by a desire to impress other females, even at the loss of our sex appeal. Long before 'Man Repeller' this was a common explanation for fashion's more bizarre trends, but at the same time there has always been a vein of dressing that is strictly attraction based. Not always as well represented in the major fashion magazines, we have always been able to count on Cosmopolitan to make sure that a girl really knows how to dress to get the guy (into bed or into marriage, whichever you choose). Cosmopolitan's no nonsense approach to fashion is strictly about dating appeal—in this 1970 editorial they asked nine major male celebrities for their thoughts on female style then dressed models up in similar looks. Published right at the peak of Second Wave Feminism, it is a pretty outright renunciation of the movement and a bizarre intermingling of antiquated traditional gender roles in the quotes and often raunchy fashions. After all of that, though, there are some pretty great clothes...

All photos by Ricco Montevecchi for Cosmopolitan, August 1970.

His Kind of Woman
That's what you really want to be deep down, don't you? We asked nine celebrated charmers about THEIR kind of woman and this is what they said:

(L) Johnny Cash: "I like girls, period. I like to look at girls; a beautiful woman is the most wonderful thing in the world, and by 'beautiful' I mean a woman who has a pretty face, a nice figure, and a pleasant disposition—a man's woman. A soft woman. Yeah! With long hair and frilly things—like my wife, June!" - Soft and warm—plummy bogus broadtail, a shimmery satin tunic. By Leo Narducci. (R) Lee Marvin: "I can't stand women who are sheep, either physically or mentally... the ones that jump on the bandwagon for every latest 'trend' and end up looking like they came off an assembly line. Clothes should enhance, not detract from, a person's individuality. And this doesn't mean dressing like a carnival to prove you've got a personality. My own favorite look for a woman is probably basically Chanel—quiet, feminine, becoming." - Ruffled and bowed—a little lace suit in the prescribed manner. By Stan Herman for Mr. Mort.


(L) Cary Grant: "Naturalness, love—that's the quality I look for in a woman. What;s really important is what goes on inside—brains, an interest in the world, a sense of humor. Just relax, that's my advice, don't try so hard. Exaggerated fashions, either outrageously avant-garde or so blatantly 'sexy' they're comic... reams of false hair.. uh-uh—not for my girl! Oh...one permissible excess—she can be drenched in anything Faberge!" - Coolly sophisticated cat's p'jams—leopard-spot velveteen smoking gear. By Geoffrey Beene for Beene Bazaar. (R) Donald Sutherland: "The perfect woman? Yes, I have a rather definite picture of her. She's twenty-nine to thirty-two... tall, very thin, dark. She has great eyes, deep-set and dark. Her cheekbones are prominent. So are all her other bones because, you know, she's so thin. She has big-little breasts. She wears simple dresses in lovely pastels—blues, pinks, purples. Her only underwear is a gold chain at her waist...is it soldered on. She wears no shoes... her feet have high arches and long, thin toes... perhaps she has a moustache..." - Handkerchief dress clings to the finest bones. Layered matte jersey skirt droops in wispy points. By Scott Barrie.


(L) Bob Newhart: "Women are unpredictable creatures—perverse, irrational, helpless, opinionated, enchanting, fearless, frightened. To fit these bewildering moods, I advocate an 'eclectic' wardrobe... one that allows a woman to express herself through her clothes rather than letting fashion determine her attitudes. Marshall McLuhan describes clothes as weapons, and a woman should never lose the most formidable weapon in her arsenal—her femininity." - Formidable!—art moderne flowers spike a crepe dress of sheer sorcery. Separate shawl wraps the hips. By Geoffrey Beene for Beene Bazaar. (R) George Segal: "My kind of woman is husky-voiced, smoky, simple, and direct. She's sophisticated. Ideally, she's tall, slender, and dark with beautiful, expressive eyes. She scorns weird makeup. She dresses like a contemporary Gypsy—sure of herself and rather uninhibited. I see her barefoot or wearing simple sandals that lace up her legs. She wears interesting jewelry. Her look is free, natural, and strong." - On-target peasantry—mobile matte jersey gives air of abandon to embery blouse and skirt. Hipline, tops of sleeves are snugly smocked. By Marshall Klugman for STJ.


(L) Tom Jones: "I insist that a woman be a woman—that is, to be completely feminine and loving toward her man. I can't stand to see a woman dress like a man or act like a man in any way." - Wee-size nightie—no mistaking you for a man! Snaky-printed nylon tricot is cunningly shaped and bowed and—bared! By Sears. (R) Charlton Heston: "I like a woman to look female. Clothes should make her look pretty, not on display like a special in a supermarket. I like waistlines and bustlines and materials that move. Can't abide unisex anything or freaky fads like the 'hardware look' that clank, clatter, grate on the nerves, and make me afraid to touch!" - Chantilly lace and a pretty face—girlish jumpsuit has flippy flared legs and sleeves, a ruffled lowish neckline. By Scott Barrie.

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