Andre Courrèges, Photo by Bill Ray, 1968.
Fashion houses are being re-vamped left and right this season. Jeremy Scott went to Moschino. Alessandro dell ‘Aqua went to Rochas. Marco Zanini, formerly of Rochas, went to Schiaparelli. Nicolas Ghesquiere went to Louis Vuitton… and there are apparently ten new somebodies to Courrèges.
Courrèges recently hired not one new designer, but a new design team to dream up their autumn 2014 collection. I use the word dream lightly: Courrèges is such a unique and iconic brand that it is quite important that they keep their collection very, well Courrèges: square, but in a very cool, white way.
Mini skirts and 1960s boxiness never seem to go out of style, at least for very long, but at the same time, to keep any brand modern, it’s important to keep up with the times and make modifications to trademark styles. In the case of Courrèges, it’s not so much a big alteration in the cut as much as utilizing new, less-stiff, crackle-free fabrics.
Since the 1960s, leather has somehow become more soft and stretchy… and often glossy. Plastic-like, high-shine fabrics have become less like photo paper and move more like mercury (or like neoprene).
And go-go boots are timeless. No modifications needed.
Take a look below to see today’s Courrèges verses yesterday’s.
(L) Courrèges A/W 2014. (R) Marisa Berenson in Courrèges, Photo by Andre Carrara, 1960s.
(L) Catherine Deneuve in Courrèges, 1965. (R) Melanie Hampshire in Courrèges, Photo by Melvin Sokolsky, Harper's Bazaar, 1965.
(L) Courrèges Pant Suit, 1965. (R) Courrèges A/W 2014.
(L) Ina Balke in Courrèges, 1965. (R) Courrèges, 1965.
(L) Courrèges A/W 2014. (R) Courrèges suit in white cotton satin with navy grosgrain braid trim, Photo by Willy Rizzo, 1965.
(L) Diana Ross in Courrèges, 1966. (R) Photo by Bert Stern, 1969.
(L) Courrèges, L'Officiel Magazine, 1969. (R) Courrèges A/W 2014.
(L) Courrèges A/W 2014. (R) Courrèges, Paris, 1960s.
(L) Courrèges, L'Officiel Magazine, 1969. (R) Courrèges, Marie Claire, 1969.
(L) Courrèges, L'Officiel Magazine n. 557-558, 1968. (R) Courrèges A/W 2014.