She was already a princess, wife and mother at age 26, when Diane von Furstenberg invented the wrap dress in 1974. By 1975 over 15,000 wrap dresses sold in one week and by 1976 sales of the liberating, yet sexy dress totaled 5 million dollars. Fashion empress Diana Vreeland, was an early fan. The icon was an originator of the socialite designer. A true business woman, von Furstenberg modeled the very first wrap dress she ever made and marketed with the slogan “Feel like a woman, wear a dress,” the very same dress shown in her first campaign was reissued for Michelle Obama to wear in the 2009 White House Christmas Card. This year, von Furstenberg celebrates the 40th birthday of her influential fashion contribution. The anniversary not only commemorates the introduction of the elegant, curve hugging dress, but the career of a woman who continues to make fresh, trail-blazing contributions to the fashion landscape. Von Furstenberg’s emergence as a designer in the ‘70s has consistently informed her core aesthetic. She is a master of print and flowing, yet streamlined silhouettes. Even more fascinating than her rich background as a New York it-girl-about-town, is her vitality and creative energy depicted in all photos of von Furstenberg. If you can’t catch DVF’s Journey of a Dress Exhibit at the Wilshire May Company building in Beverly Hills, we’ve got you covered! Enjoy these snapshots from the accomplished life of a living legend.
Diane Von Furstenberg: Journey of a Dress is on view at the historic Wilshire May Company Building adjacent to LACMA West through April 1, 2014
DVF ad campaign by Roger Prigent, 1972.
(L) DVF Wedding to Prince Egon Von Furstenberg, 1969. (R) DVF and Egon in Rome, 1969.
(L) Marina Schiano and Diane von Furstenberg, 1970 (Ran in Vogue Italia as an editorial in 2009). (R) DVF in wrap dress, 1970s.
(L) DVF Vogue Wrap Dress Pattern, 1970s. (R) Vogue US, Diane Von Furstenberg Dresses, Photo by Bob Stone, January 1974.
(L) Wearing a wrap dress of her own design, 1973. (R) With two models at the launch of her Spring/Summer collection, February 25 1976.
(L) Cybil Shepard wearing DVF in Taxi Driver, 1975. (R) Newsweek, March 1976.
(L) Vogue, April 1980. (R) Gia and Iman for DVF, 1980.
(L) DVF in her warehouse, 1977. (R) Part of the ad campaign for the 1998 relaunch of the DVF wrap dress.
DVF Journey of a Dress Exhibit at former May Company Department Store in Los Angeles.
(L) Michelle Obama wearing a DVF Wrap Dress, The White House Christmas Card 2009. (R) Michelle Obama, Feb. 16, 2012. (Official White House Photo by Chuck Kennedy).
Shoot for DVF to commemorate 40th anniversary of the wrap dress. Styled by Natalie Joss, Models Lila Love, Elizabeth Gilpin and Tali Lennox, 2013.
Amy Adams in a vintage DVF wrap dress with Christian Bale in American Hustle, Photo by Francois Duhamel, 2014.