Lanvin 2011, A/W.
As you may or may not know, Lanvin is France’s oldest fashion house. And, as you may or may not know, Lanvin is celebrating their 125th year this year. To commemorate, the house will be freely educating the fashion masses via various social media outlets, unveiling, day by day, photographs from the archives, videos, drawings by Jeanne Lanvin and Alber Elbaz, as well as noting other benchmarks from the fashion house’s past.
This incredibly chic history lesson will be shared via the Lanvin Facebook account, through a new site they set up especially for the occasion where you can sign up for a daily newsletter, as well as through Instagram and Pinterest.
Exclusive snapshots of Jeanne Lanvin’s office on rue Faubourg St. Honoré will be presented on Instagram every Thursday, and tidbits about Lanvin’s history will be shared on Facebook. Information perhaps, like the fact that Jeanne Lanvin’s first shop originally included furs, home décor, lingerie and menswear. Or that her first perfume, Arpège, which launched in 1927, was inspired by the feelings she experienced listening to her daughter practicing piano.
It will undoubtedly be a lovely adventure to watch the history of Lanvin unfurl, day by day, one little soupçon of Lanvin history at a time, via all the social media we are already addicted to.
The daily newsletters begin in a little over two weeks. Needless to say, I wasn’t able to hold out and I’ve already found myself on Pinterest, learning that on a trip to Italy in the 1920s, Jeanne Lanvin discovered the “celestial, mauve-tinted blue,” the trademark blue the house is so famous for, while admiring a Fra Angelico fresco. A little something I didn’t know.
I also went to lanvin.com and clicked on the Life at Lanvin page and listened to Alber Elbaz tell his personal fashion story in a calming voice that seems to both capture his ability to dream as well as his genuine appreciation for women.
Lanvin is not only France’s oldest house, it is one of it’s most important. Lanvin is not just about pretty clothes for pretty girls, it’s about celebrating women… their uniqueness, highlighting their ability to be themselves and embrace who they are by wearing clothes that don’t define them, but let them shine.
Lanvin women are cool, distinctive and usually beautifully overly adorned. And that’s how they’ve always been thanks to Jeanne Lanvin and her ability to pave that well-adorned path 125 years ago.
(L) Mlle Maguy Varna, Belted Dress by Jeanne Lanvin, 1924. (M) Gilda Gray, Evening dress by Jeanne Lanvin, 1924. (R) Mlle Rahna, Lanvin dress with petal skirt, 1924.
(L) Modèle TRAIN BLEU ETE 1929 © Patrimoine Lanvin. (R) Bonheur. 1929 © Patrimoine Lanvin.
(L) Jeanne Lanvin, 1929. (R) Photo by Horst P. Horst, Vogue April, 1935.
(L) Jeanne Lanvin et sa fille 1927 © Patrimoine Lanvin. (R) Logo by Paul Iribe © Patrimoine Lanvin.
(L) CLAUDE FROLLO Paris ETE 1929 © Patrimoine Lanvin. (R) L'OISEAU BLEU Entre Saisons 1928 © Patrimoine Lanvin.
(L) Jeanne Lanvin for House of Lanvin, Fall/Winter, 1926. (R) Essayes avec un mannequin dans le bureau de Jeanne Lanvin vers, 1940.
(L) Chapeau Etudiant © Patrimoine Lanvin. (R) Chapeau Panurge © Patrimoine Lanvin.
(L) Photo by Henry Clarke, Anne Saint-Marie wearing Lanvin, 1955. (R) Model wears lacy trousers and top designed by Lanvin, 1967.
Linda Evangelista in Lanvin, Photo by Irving Penn, 1990.