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The Valentine Bride (This time it's for keeps!)

Posted by Laura
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...at four o'clock, six months since she offered to share her taxi that rainy day. The bride wore white ("I'm a maverick," she said. "I just can't follow rules") and looked angelic in her dress of ribbon embroidery over Venetian lace, by Junior Sophisticates, $145. Matching coif cap, $20.

 

Just in time for Valentine's Day is this very pretty and cheekily funny editorial from a 1967 Cosmopolitan magazine. While the images by the great Francesco Scavullo (who was responsible for the covers of Cosmo for thirty years) show pretty brides in appropriately chic knee-length wedding dresses, the captions play with the stereotypes of traditional wedding announcements by touching on the larger cultural changes of the time, particularly in regards to the rising divorce rate (the number of divorces per 1,000 people rose from 9.2 in 1960 to 14.9 in 1970 in the United States). The divorcees of Cosmo's editorial are not the fallen women of more traditional representations—instead they are shown glamorous and ready to start new lives with their new men, while wearing simply cut pastel dresses in lace and chiffon, often with matching gloves and pearls.

 

Photographs by Francesco Scavullo for Cosmopolitan, February 1967.

No matter how many times you marry
(Sometimes it just works out that you
marry more than once... or twice) you know you
should always be the
prettiest bride in the world.

 

...company, and divorced two years ago. Many people, including the bride's mother, thought she'd never land him—but her father always knew Alicia would get another husband. She looked enchanting in an A-line, Alençon-lace cage dress over a crepe slip, by Murray Hamburger, $125.

 

 

...and Lake Forest. The bride is a fashion coordinator. They met in Bermuda when she was on vacation looking for a husband. Her wedding dress in Alençon lace embroidered with pearls and crystal beads, over a silk peau de soie slip, by Priscilla of Boston, $900.

 

 

...immediately after the reception, for a two-week honeymoon in Hawaii. The bride's traveling outfit was a crepe dress, over it a chinchilla-cloth coat with low patch pockets, by Victor Joris for Cuddlecoat, $125.

 

 

...coquilles St. Jacques, followed by a compote. The bride danced with all the young men she'd been dating. She wore a Chantilly-lace cage dress trimmed with paillettes, over a fitted slip, by Kay Selig, $80.

 

 

...and a few intimate friends. The groom seemed dazed by his good fortune and his eyes never left his bride. Her dress was a mauve-pink, hooded poncho-dress of chiffon, over a crepe slip, by Leo Narducci for Guy D, $65.

 

 

...will live in La Jolla where the groom owns a marina. The bride, mother of two little boys and author of a novel, Cynthia in Orbit, wore pearls and the palest green crepe dress with Empire waist and cuffed sleeves, by Leo Narducci for Guy D, $35.

 

 

...toasted the bride so enthusiastically (One was the attorney who'd seen her through) that the groom finally had to elbow his way to her side. Pamela's suit was a Chantilly-lace skimmer under a lace cardigan jacket, by Eloise Curtis for David Style, $185.

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