A new take on country in a black knit top with colorful ribbon ties paired with a fanciful cardigan, both by Betsey Johnson for Alley Cat.
Every spring and summer I fantasize about taking a proper country vacation—renting out a farmhouse somewhere and spending days rambling through fields and forests. While it is one of my eventual goals to split my time between NYC and a rural idyll, I try to sometimes channel the country life through my dress. This 1970 editorial from Mademoiselle—done by Arthur Elgort very early in his career—includes some of the best late 60s/early 70s versions of the countrygirl trend. These are most fancifully evoked in the designs of Betsey Johnson for her just-launched Alley Cat line (she left Paraphernalia early that year due to a lack of creative control). I used to have the dress version of her purpley-pink plaid dress, but I sold it due to a poor fit—I regret it now having seen it here!
Photos by Arthur Elgort for Mademoiselle, December 1970.
Strolling through the meadow in a cardigan and top, as before, with a midi-length purple plaid button-up skirt, also by Betsey Johnson for Alley Cat.
Down from the farm, a puffy Madras blouse and flounced longskirt, shawled with more Madras. The other country girl's into a white muslin blouse, overall'd longskirt, and—yup—an apron. All, Carol Horn for Benson & Partners, of imported Madras. The granny glasses are Statuspecs by Renauld.
Flounces of long and longer plaided skirts, all tanked up with a little scoop of cotton knit top. By Erika Elias for Charlie's Girls, of Fortrel/cotton plaid. Choker by Carolyn Hickman. The widebelt is from Burmel.
Left: A patchwork of different prints dizzying a peplum'd shirt, a dirndly skirt. Both, Ron Kolodzie for Genesis, of Indian cotton scarves. Carolun Hickman choker. Hand-painted belt, Fernando Diaz. / Right: A bird-printed peasant blouse, cinch
ed over a bold-flowered longskirt. Pied Piper, in cotton muslin. Straw panamas, Madcaps, Wood beaded choker, Carolyn Hickman. Tooled leather belt, Fernando Diaz.
On the classic side, a plaid-mad Madras longskirt, of purple/yellow/green/orange Indian cotton, slung from a ribby green pull (really a rompered bodysuit). Both Carol Horn for Benson & Partners. The beaded wrist-thong is from Mr. We.