Usually when we think of iconic designers such as Halston, we imagine their designs photographed in editorials for the top fashion magazines, which is why this shoot from the January 1974 issue of Playgirl is all the more surprising. Published out of Los Angeles, the fashion is Playgirl was usually concentrated around contemporary California brands whose price point maxed out at $75 in the mid-70s, while this rather gorgeous six-page Halston spread includes a sequined chiffon top and skirt for $650 (roughly $2,918 today, accounting for inflation). With no article or interview supporting the editorial, these photos seem to illustrate the dream wardrobe — the clothes that most American women aspired to, but could never afford.
A selection of expensive outfits in a range of vibrant Easter egg colours are modeled by his favourite girls, Karen Bjornsen and Pat Cleveland, who also wear Elsa Peretti jewels. All photos by Tracy for Playgirl, January 1974.